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July 15, 2011
 

Chat With Duple Meter

A few weeks back I had a chance to chat with the guys at Duple Meter.  We discussed how orchestras can use technology to better reach new audiences and the like. It is exciting to see companies like this one - ie with good ideas - embracing the orchestra world.

You can read more on their blog. 

 

Filed under  //   Misc  

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June 8, 2011
 

Digital Media Strategy - An Initial Framework

Thanks to everyone who came to the OLA: Digital Strategies presentation on Tuesday. It was a pleasure to present with Beth Kanter. (See slides below.)

My portion of the discussion focused on ways to think about digital media beyond the typical project-to-project mindset. I proposed a simple framework to select media projects, to develop a vision for putting pieces together and to create a compelling story for your board, fundraising, etc. You'll note that this presentation does not focus on what to do, but rather it explores a mindset for more thoughtful decision making.  

 

Click here to download:
06062011_DigitalStrategies_OLA.ppt.pdf (3.74 MB)
(download)

3 key points from the presentation:

  1. User Needs: Prioritize your digital media projects around the needs of your customers as they interact with you. The model I used is related to attending a concert - from the ticket buying process to the post concert experience. You could apply the same concepts to various fundraising activities, educational programs. The idea is that you look at user needs as they relate to your programs and determine where digital can help. (Slide 27)
  2. Digital Framework. I segment Digital Media into 3 categories - engagement, distribution, and experience.(Slide 26) A fourth category - internal business needs, such as developng an intranet- was omitted from this discussion. 
  3. Maximize Content. Always explore ways to extend content that you create. E.g., make sure your program notes are online and downloadable. 

This particular presentation emerged from conversations I have had with orchestras (of all sizes) across the industry. I will attempt to discuss more about each of these topics here and in future presentations.

Do you have an alternative approach to media strategy and planning? Think it should be categorized differently? Would love to hear what others think below.

-Vince

 

Filed under  //   2011 League Conference   Presentation Slides  

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June 21, 2010
 

2010 League Conference Presentations

Thanks again to everyone who participated in the various league presentations last week. I am working on a follow-up post, which will be available here in the next week or so.

OLA Presentations (Presented: 06/15-06/16)

This was a 2-day workshop exploring how orchestras can use technology. Day 1 was focused on developing and nurturing community through social media. Day 2 covered strategic planning over 12-24 months.

 

Click here to download:
Building_a_Digital_Strategy.ppt.pdf (8.47 MB)
(download)
Click here to download:
Digital_Roadmap_FINAL.ppt.pdf (9.54 MB)
(download)

 

Social Media: 15 Minutes A Day (Presented: 06/16)

This presentation was given for education, youth orchestra and community orchestra constituents.

Click here to download:
Social_Media_in_15_Minutes_a_Day.ppt.pdf (1.93 MB)
(download)

 

Development: Fundraising With Technology (Presented: 06/16)

The presentation covered recent enhancements to online giving at the New York Philharmonic. In addition, I referenced the non-profit Charity:Water as a progressive example of online giving activities.

 

Click here to download:
DevelopmentDigital.ppt.pdf (7.89 MB)
(download)

 

-Vince

Filed under  //   Digital strategy   Fundraising   league conference 2010   social media  

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